电子商务ppt.pptx
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1、,Social Commerce,PRESENTED BY GROUP THREE,CONTENTS,Theory,Meaning,Social commerce is a subset of electronic commerce that involves social media,online media that supports social interaction,and user contributions to assist online buying and selling of products and services.,More succinctly,social co
2、mmerce is the use of social network(s)in the context of e-commerce transactions.,Origin,The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites,and by Steve Rubel to include collaborative e-commerce tools that enable shoppers to g
3、et advice from trusted individuals,find goods and services and then purchase them.The social networks that spread this advice have been found to increase the customers trust in one retailer over another.,Aim,Social commerce aims to assist companies in achieving the following purposes.Firstly,social
4、commerce helps companies engage customers with their brands according to the customers social behaviors.Secondly,it provides an incentive for customers to return to their website.Thirdly,it provides customers with a platform to talk about their brand on their website.Fourthly,it provides all the inf
5、ormation customers need to research,compare,and ultimately choose you over your competitor,thus purchasing from you and not others.,Features,1.Content,2.Community,3.Commerce,The basic need to engage with customers,prospects and stakeholders through valuable published content on the web.Google is the
6、 organization that has been at the forefront of indexing and making findable content on the web.,Being able to fulfill customers needs via a transactional web presence,typically online retailers,banks,insurance companies,travel sales sites provide the most useful business-to-consumer services.,Treat
7、ing the audience as a community with the objective of building sustainable relationships by providing tangible value.Early incarnations of Community were mobilized through registration and engaged via email programs,this evolved into online forums,chat-rooms and membership groups where users were ab
8、le to interact with each other,an early example being Yahoo!Groups.,Features,4.Context,5.Conversation,6.Connection,The online world is able to track real-world events and this is primarily being enabled by mobile devices.This is a vital element to Social Commerce where the data is now available to o
9、rganizations wishing to provide products and services to consumers.,The new online networks are defining and documenting the relationships between people these relationships may originate in the physical world or online and may manifest in the other as a result of a connection in the first.LinkedIn,
10、Facebook,Twitter are prime examples of online networks Professional,Social and Casual.,The Cluetrain Manifesto noted that all markets are conversations this may now be reversed for Social Commerce to say that all conversations are markets.A conversation between two parties will likely surface a need
11、 that could be fulfilled,thus providing a potential market for supplier organizations.The challenge is for suppliers to be able to tap into those conversations and map those into the range of products and services that they supply.,Features,Passive consumption demand:Consumers do not have a clear an
12、d strong consumer demand,but they are stimulated by commodity information in the process of social interaction and generate consumer demand.Influenced by consumer behavior:In business,the most difficult is the establishment of the trust relationship between businesses and consumers,and from the inte
13、rest relationship,is essentially a conflict between the seller and the buyer,and this kind of trust relationship naturally independent,just can affect the intervention through social ties.Users participate in the creation of commerce information:In the Web2.0 era,more and more information content in
14、 social commerce is generated and dominated by end-users.For example,people use twitter,social networking platform to exchange information and share the shopping experience.,According to the specific display form,the current social e-commerce platform can be divided into the following four modes.,1、
15、The first type is based on the common interests of social e-commerce model,this model represented by Mushroom Street,the characteristics of this model to solve the user demand for goods in the shopping,at the same time,the profit model is direct and the profit ability is stronger.,The operational mo
16、de,3、A third type is a form of media guides,represented by Guangguang(逛逛),is characterized by a strong media properties,like a fashion magazine,let the user to fully feel the charm of goods when reading it.This pattern is often difficult to assemble a large number of users,the interaction is poor.,4
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