scm供应链管理供应链执行精品.ppt

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1、Agenda,Fulfillment Challenges:Why Do Something?i2 Supply Chain Execution(SCE)SolutionHow Does SCE Solution Work?Why i2 TradeMatrix SCE?,Sources McKinsey,Fingerhut,The Loyalty Effect,Logistics and Fulfillment Challenges,“Acquiring new customers is seven to ten times more costly than retaining existin

2、g ones”,“US companies lose 50%of customers every five years”,“A 5%increase in customer retention can increase profits 25-55%”,“The top 20%of customers account for 100%profits”,If you dont keep your promises to your customer,you wont keep your customer!,?,?,?,?,?,?,Logistics and Fulfillment Challenge

3、s Demand Volatility and Supply Variability,Tier 2,Suppliers,Plants,Customers,Carriers&3PLs,Retailers,Inventory,Inventory,Logistics and Fulfillment Challenges Excessive Inventory to Avoid Stockouts,SuppliersCarriers&3PLs,Plants,Retailers,Tier 2,Fulfillment ChallengesCurrent State of Typical Multi-div

4、ision Company,Retek,Oracle,MFG Pro,SAP,JDE,Legacy,ManMan,No Optimizationof Order Fulfillment,SeparateInvoicing,Multiple OrderEntry Ports,Customers(Internal/External),EDI,Direct Sales,Requisition,Web Storefront,Stock-outs and backorders,orExcess inventories and fulfillment costs,Lost market shareLowe

5、r profits Poor customer satisfaction,Higher fulfillment costsHigher inventory carrying costsReduced shareholder value,Logistics and Fulfillment ChallengesTrading off Customer Satisfaction and Profitability,Logistics and Fulfillment Challengese-Business Customers Demand,Accurate delivery due datesRea

6、l-time product availability vs.what can be orderedConsolidation of multiple line items into one order to minimize inconvenience and shipping costsReal-time order status and notification when things go wrong,Why Do Something?Pain Points and Opportunities,Can you.Evaluate all supply chain constraints

7、and make accurate delivery promises in real-time?Source multiple items from different suppliers,consolidate and deliver as a single order?Provide real time order status visibility and exception management?Balance customer satisfaction with profitable fulfillment?,Agenda,Fulfillment Challenges:Why Do

8、 Something?i2 Supply Chain Execution(SCE)SolutionHow Does SCE Solution Work?Why i2 TradeMatrix SCE?,TradeMatrix SCE SolutionHow Does i2 Define“Fulfillment”?,Plan and promise an order based on real time evaluation of all constraints(financial,sourcing,manufacturing,logistics)Broker and administer the

9、 order across multiple supply chains Source multiple order items from multiple suppliers and consolidate as a single orderPick,pack,ship,and deliver the final product(s)as promised Monitor and report across the entire fulfillment network,detect order exceptions in real-time and manage them from“clic

10、k to clunk”,i2 provides end-to-end value chain solutions for e-business,CRM,SCM,SRM,Suppliers,Customers,Supplier Relationship ManagementCollaborating with suppliers in design,sourcing,and buying,Supply Chain ManagementThe supply and demand planning and fulfillment bridge between SRM and CRM,Customer

11、 Relationship ManagementSatisfying customers by promising and managing orders better,faster,The i2 SCM Solution,i2 Supply Chain Management solutions provide optimization to maximize supply chain velocity and accelerate order-to-cash through collaborative planning and execution,TradeMatrix SCE Soluti

12、on Description,i2s TradeMatrix SCE Solution is an integrated solution that enables businesses to accurately promise and deliver products while ensuring customer satisfaction and increased profitability,TradeMatrix SCE Solution Description,i2s TradeMatrix SCE Solution delivers end-to-end fulfillment

13、from“Click-to-Clunk”:Real-time order promising and distributed order administrationLogistics planningLogistics and shipment execution(pick,pack,ship,deliver)Transportation Management(TMS)Integrated Warehouse Management(WMS)and International Trade Management(ITM)capabilities(through partners)Global v

14、isibility,exception detection and event management across the supply chainInterfaces to accounts receivable and accounts payable,i2 Enables Businesses to Manage Customer Orders Across a Heterogeneous Environment,Demand-Supply PlanningOrder PromisingLogistics Planning and ExecutionGlobal Visibility&E

15、xception Management,Multi-enterpriseSupply,DemandChannels,Retek,Oracle,MFG Pro,SAP,JDE,Legacy,Agenda,Fulfillment Challenges:Why Do Something?i2 Supply Chain Execution(SCE)SolutionHow Does SCE Solution Work?Why i2 TradeMatrix SCE?,TradeMatrix SCE SolutionThe TradeMatrix SCE Process,Plan:Forecast dema

16、nd and position the enterprise to meet that demand,given all constraintsPromise:Promise intelligently based on current supply chain capabilities,as well as customer priorities and preferences.(Part of the TradeMatrix CRM Solution)Execute:Collaboratively plan with partners,then execute-pick,pack,ship

17、,and deliver-per the customer promiseMonitor and Control:Sense and respond to changes in the status of inventory,orders and shipments,Promise,Execute,Monitor and Control,Plan,TradeMatrix SCE Process:Plan,Objective:Forecast demand and position the enterprise to meet that demand given all constraints.

18、(Part of the TradeMatrix Plan Solution),Plan,Execute,Promise,Monitor and Control,TradeMatrix Capabilities,TradeMatrix Solution Benefits,Collaborative demand planning Global constraint management and optimizationDynamic allocation planningLogistics planningConfigure to order,Improved forecast accurac

19、yReduced inventory Enhanced sense and respond capabilitiesOptimized customer service levelsEmpowered,satisfied customers,TradeMatrix SCE Process:Promise,Supply chain inventory visibility Multi-enterprise promising Multi-enterprise order administrationIntelligent alternative offering,TradeMatrix Capa

20、bilities,TradeMatrix Solution Benefits,Improved real-time order promising:a key differentiatorImproved customer service at lower costsIncreased revenue and reduction in lost sales,Objective:Promise intelligently based on current supply chain capabilities,as well as customer priorities and preference

21、s,TradeMatrix SCE Process:Execute,Objective:Collaboratively plan with partners,then execute-pick,pack,ship,and deliver-per the customer promise.,Shipment creationTransportation optimization(outbound and inbound)Transportation managementPick,pack and shipIntegrated logistics execution(transportation,

22、warehousing and international trade),Reduced fulfillment costsIncreased transportation asset utilizationCustomer commitments met cost effectivelyImproved customer service,TradeMatrix Capabilities,TradeMatrix Solution Benefits,Objective:Integrate and coordinate fulfillment activities using configurab

23、le workflows.,TradeMatrix Capabilities,TradeMatrix Solution Benefits,Automated exception detection,alerts and management,Multi-enterprise configurable workflowsScalable architectureDistributed computing,Improved exception management enhances customer satisfactionReduced time to implementation-abilit

24、y to quickly configure to new business modelsImproved multi-server scalabilityBehaves like a single server,TradeMatrix SCE Process:Monitor&Control,How Does the TradeMatrix SCE Solution Work?,Supply Chain Event Manager(Monitor&Control),Agenda,Fulfillment Challenges:Why Do Something?i2 Supply Chain Ex

25、ecution(SCE)SolutionHow Does SCE Solution Work?Why i2 TradeMatrix SCE?,Why the TradeMatrix SCE Solution?Key Differentiators,i2s TradeMatrix SCE Solution is the ONLY end-to-end logistics and fulfillment solution that Integrates planning,promising,execution,visibility and event managementDrives superi

26、or customer satisfaction AND profitable fulfillment,with rapid time-to-valueIs a scalable,configurable,industrial-strength solution that enhances supply chain velocity Is the solution of choice for shippers across multiple verticals and leading 3PLs across North America,Key SCE Solution Customers,*C

27、onsumer Goods&Retail,SCE Customer Success Story:Cypress Semiconductor,Customer Overview$1.2B Global Semiconductor CompanyMulti-channel,Multi-division ComplexityCustomer ChallengesMultiple Order Capture MethodsOrder Lifecycle ManagementInaccurate customer promisesPick,Pack and Ship processesInternati

28、onal Trade Compliance,i2 SolutionsDistributed Order ManagementSCE SolutionDemand FulfillmentTransportation PlanningIntegration to International Trade Management(Capstan)Integration to Warehouse Management(EXE)Customer BenefitsSingle Face to the CustomerConsolidated InvoicingReal-time Order Promising

29、Integrated Logistics Planning&Execution across TMS,WMS&ITMMulti-division Order Visibility,“The foundation of managing customer relationships includes demand planning,intelligent order capturing and promising,end-to-end order management,and fulfillment planning and execution.i2s decision-support and

30、execution solutions have empowered Cypress to align our business around making and meeting customer order commitments.”Robert Morse,VP of Planning,Cypress Semiconductor,SCE Customer Success Story:Lipton,Customer Overview Subsidiary of Unilever,worlds second largest consumer goods company,leading the

31、 US market in sales of ice creams and tea based beveragesCustomer ChallengesTransition from a traditional“manufacturing push”strategy(make-to-stock)to a highly responsive make-to-order strategy to improve customer service while simultaneously reducing costs,i2 SolutionsConsumer Packaged Goods(CPG)So

32、lutionTradeMatrix SCE Solution TMSCustomer BenefitsDynamic view of supply chain from data perspectiveReduction in inventoryEnd to end shipment tracking and monitoringLower transportation costs with higher customer service levels,Customer Success Story:Best Buy,Customer Overview The largest volume sp

33、ecialty retailer of consumer electronics,personal computers,entertainment software,and appliancesCustomer ChallengesEnsure logistics infrastructure can handle future growth and deliver value through:Visibility improvements to handle continuous moves Systematic carrier management by lane Integration

34、with legacy system,i2 SolutionsTradeMatrix SCE Solution-TMSTransportation Manager,Transportation Optimizer,Load Configurator,Transportation Bid Collaboration Transportation ModelerCustomer BenefitsReduced transportation costsImproved load consolidationReduced inventory carrying costsShortened transi

35、t times(TL vs.LTL)Improved carrier relationships,Why Now?Customer Benefits,StrategicImproved customer satisfaction and loyaltyIncreased competitive advantage from differentiated customer fulfillment,Financial Increased revenue from customer satisfaction,loyalty and referralsReduced warehousing,trans

36、portation and returns costs(5%to 20%)Increased profitability and asset utilization(10%to 20%)Reduced working capital(5%to 20%)from lower inventory Accelerated time-to-value(weeks),Why TradeMatrix SCE Solution?Customer Fulfillment Differentiates e-Business Winners From Losers,Deploy customer fulfillm

37、ent as a competitive weapon;differentiate your offering from the competition Retain your profitable customers without compromising your margins:cross-sell and up-sell what customers want,and what is profitable to shipSubstitute inventory with information across the supply chain:lower inventory and o

38、perational costs;increase cash flow and ROACollaborate with supply and execution partners in real-time:shrink order-to-cash cycles and increase supply chain velocity,Supply Chain Is at the Heart of e-Business,Improved supply-chain planning is at the heart of the new economy,and i2 is at the heart of

39、supply-chain planning.In many ways this company can be considered the brains behind a landmark change in the worldof business.”Motley Fool January 2001,“Of all the top market making solutions,i2 has the most comprehensive fulfillment offering”Giga Information Group,May 18,2000,2000 i2 Technologies,Inc.CONFIDENTIAL,Slide,50,“,i2 Technologies,At the end of the day,if you use i2 software,and your competitor doesnt,you win.”Barrons-November 1998,i2 delivers value.,