国际市场营销：理论、环境与策略练习题库及答案.docx

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1、题库及答案1. Whichofthefollowingistrueoftheindustrializedworld,spopulation?A. Itisincreasingatanunprecedentedpace.B. Itisindeclineandrapidlyaging.C. Itmainlyconsistsofyoungadults.D. Itissimilartothepopulationsofdevelopingcountries.E. Ithasremainedconstantforalongtime.答案:B2. Whichofthefollowingistrueofthe

2、industrializedworld,spopulation?A. Itisincreasingatanunprecedentedpace.B. Itisindeclineandrapidlyaging.C. Itmainlyconsistsofyoungadults.D. Itissimilartothepopulationsofdevelopingcountries.E. Ithasremainedconstantforalongtime.答案：B3. Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrol

3、birthrates?A. FamilyplanningB. UniversalaccesstohealthcareC. HighliteracylevelsD. EducationforwomenE. Improvednutrition答案：A4. Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrolbirthrates?A. FamilyplanningB. UniversalaccesstohealthcareC. HighliteracylevelsD. EducationforwomenE. Impr

4、ovednutrition答案：AA. 5.Whichofthefollowingwastheearliesttraderoute?B. 1.androutesC. TheInternetD. SearoutesE. UndergroundroutesF. Airroutes答案：AA. 6VhichoftheFollowingwastheearliesttraderoute?B. 1.androutesC. TheInternetD. SearoutesE. UndergroundroutesF. Airroutes答案：A7. Whichofthefollowingregionsofthe

5、worldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-rctirceratio?A.Africa8. America9. ChinaD.AsiaE.Europe答案：E8.Whichofthefollowingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-retireeratio?A.AfricaB. AmericaC. ChinaD.AsiaE.Europe答案：E9.Whichofthefollowingistr

6、uewithrespecttothedynamicsofglobalpopulationtrends?A. Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B. Changesinthedistributionofpopulationamongtheworld,scountriesmayfailtoinfluencedemand.C. Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.D. Economicgrow

7、thforecastsandassumptionsaboutfertilityratesareindependentofeachother.E. Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.答案：EIOAVhichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?A. Thedemandforgoodsworldwidemayhavenoeffectonmigrationpattern

8、s.B. Changesinthedistributionofpopulationamongtheworld,scountriesmayfailtoinfluencedemand.C. Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.D. Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E. Theexistenceofsheernumbersofpeopleissign

9、ificantinappraisingpotentialconsumermarkets.答案：E11.Inthecontextofinternationallaw,astateisindependentandfreefromallexternalcontrol.A.boundedB. sovereignC. legalD.liberalE.neutral答案:B12.Inthecontextofinternationallaw,astateisindependentandfreefromallexternalcontrol.A.boundedB. sovereignC. legalD. lib

10、eralE. neutral答案：B13 .Whichofthefollowingistrueofasovereignstate?A. ItisobligatedtobeamemberoftheWorldTradeOrganization.B. Itspoliticalandeconomicsystemsaredependentonothernations.C. Itenjoysfulllegalequalitywithotherstates.D. Ithasthepowertoenterintoagreementswithonlyselectnations.E. Itisboundedbye

11、xternalcontrol.答案：C14 .Whichofthefollowingistrueofasovereignstate?A. ItisobligatedtobeamemberoftheWorldTradeOrganization.B. Itspoliticalandeconomicsystemsaredependentonothernations.C. Itenjoysfulllegalequalitywithotherstates.D. Ithasthepowertoenterintoagreementswithonlyselectnations.E. Itisboundedby

12、externalcontrol.答案：C15 .TheidealpoliticalclimateforamultinationalHrmis:A. acountrywhereinternationallawsdonotapply.B. acountrywherefavorscanbepurchasedcheaply.C. acountrywithastableandfriendlygovernment.D. agovernmentwhereabsolutepowerisareality.E. anauthoritariangovernmentthatcanbedealtwiththroughn

13、on-legalchannels.答案:C16 .TheidealpoliticalclimateforamultinationalHrmis:A. acountrywhereinternationallawsdonotapply.B. acountrywherefavorscanbepurchasedcheaply.C. acountrywithastableandfriendlygovernment.D. agovernmentwhereabsolutepowerisareality.E. anauthoritariangovernmentthatcanbedealtwiththrough

14、non-legalchannels.答案：C17 .Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?A. DemographicprofileofpoliticalleadersB. GovernmentpoliciesoninfrastructureC. EconomicawarenessofpoliticalleadersD. StabilityofprevailinggovernmentpoliciesE. Membershipofgovernmentsintradetreaties答案：D18 .

15、Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?A. DemographicprofileofpoliticalleadersB. GovernmentpoliciesoninfrastructureC. EconomicawarenessofpoliticalleadersD. StabilityofprevailinggovernmentpoliciesE. Membershipofgovernmentsintradetreaties答案：DF. .Withwhichofthefollowingwou

16、ldthephrase44BuyAmericanbemostcloselyassociated?A.SocialismB.CommunismC.NationalismD.MercantilismE.Polarism答案:CG. .Withwhichofthefollowingwouldthephrase“BuyAmericanbemostcloselyassociated?A.SocialismB.CommunismC.NationalismD.MercantilismE.Polarism答案：CH. .Whichofthefollowingisadynamictrendthatisaffec

17、tingthecurrentglobalbusinessstrategies?A. ThetrendtowardbuyingAmericancarsinEurope.B. Thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries.C. ThetrendtowardusingEnglishasthegloballanguage.D. Thetrendtowardestablishingaworldcurrency.E.Thetrendtowardworldwideinstantcommunication.答案

18、:B22.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?A. Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B. Focusingprimarilyontheirproductiontomeetthedemandsathome.C. Venturingintomultiplemarketsatonce.D. Committingthemselves

19、completelytoforeignmarkets.E. Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.答案:D23.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?A. Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B. Focusingp

20、rimarilyontheirproductiontomeetthedemandsathome.C. Venturingintomultiplemarketsatonce.D. Committingthemselvescompletelytoforeignmarkets.E. Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.答案：D24.istheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirectthe

21、flowofacompanysgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.A. InternalmarketingB. ImportingC. CorporatemanagementD. InternationalmarketingE. Domestictrade答案:D25.Whichofthefollowingisthemostcriticaldifferencebetweendomesticmarketingandinternationalmarketing?A. Thedifferenceinmarke

22、tingprinciplesbeingfollowed.B. Thedifferentconceptsofmarketing.C. Thechangeinmarketinggoals.D. Theenvironmentinwhichmarketingplansmustbeimplemented.E. Thebasicprocessesusedtomarketproductsandservices.答案:D26.Whichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternati

23、onalmarketersduetoitsuncontrollablenature?A.PriceB. PromotionC. ResearchactivitiesD. PoliticalZlegaIforcesE. Channelsofdistribution答案:DA. 27.Whichofthefollowingisacontrollableelementforaninternationalmarketer?B. 1.eveloftechnologyC. GeographyandinfrastructureD. ChannelsofdistributionD.Culturalforces

24、E.StructureOfdistribution答案：C28Vhichofthefollowingisanuncontrollableelementforaninternationalmarketer?A.FirmcharacteristicsB.PromotionC.PriceD.ResearchE.Leveloftechnology答案：E29.Whichofthefollowingistrueofculture?A.Itisasetoftextsconsideredtobesacred.B. Itisasociety,sacceptedbasisforrespondingtoexter

25、nalandinternalevents.C. Itisabranchofphilosophydealingwithbeautyandtaste.D. Itisthephilosophicalstudyofbeingandknowing.E. Itisasetofrulesgoverningsociallyacceptablebehavior.答案：B30Vithrespecttopoliticalriskthatcanbefacedbyacompanyseekingtoinvestabroad,whichofthefollowingismostsevere?A.ConfiscationB.

26、ExpropriationC. DomesticationD. ExchangecontrolsE. 1.ocal-contentlaws答案：A3IAVithrespecttopoliticalriskthatcanbefacedbyacompanyseekingtoinvestabroad,whichofthefollowingismostsevere?A.ConfiscationB. ExpropriationC. DomesticationD. ExchangecontrolsE. 1.ocal-contentlaws答案：A32.Intermsofpoliticalrisk,whic

27、hofthefollowingposesthegreatestthreattointernationalmarketers?A. Newerenvironmentalregulationsapprovedbyglobaltradebodies.B. Changeofeconomicpolicies.C. Exchangeratefluctuationsaffectingmargins.D. Thepossibilityofthegovernmentactuallyfailing.E. Membershiporwithdrawalofmembershipofthegovernmentintrad

28、eblocs.答案：D33.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreattointernationalmarketers?A. Newerenvironmentalregulationsapprovedbyglobaltradebodies.B. Changeofeconomicpolicies.C. Exchangeratefluctuationsaffectingmargins.D. Thepossibilityofthegovernmentactuallyfailing.E. Membershiporwi

29、thdrawalofmembershipofthegovernmentintradeblocs.答案：D34.WhichofthefollowingstrategiestominimizepoliticalvulnerabilityandriskhastheadvantageOfengagingthepowerofseveralinvestorsandbanksinthehostcountrywheneveranykindofgovernmenttakeoverorharassmentisthreatened?B. A.JointventuresC. 1.icensingD. Expandin

30、gtheinvestmentbaseD.Sole-proprietorshipE.Politicalbargaining答案：E35.Whichofthefollowingstrategiestominimizepoliticalvulnerabilityandriskhastheadvantageofengagingthepowerofseveralinvestorsandbanksinthehostcountrywheneveranykindofgovernmenttakeoverorharassmentisthreatened?A. JointventuresB. 1.icensingC

31、. ExpandingtheinvestmentbaseD. Sole-proprietorshipE. Politicalbargaining答案：E36.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,England,Canada,andothercountriesonceunderEnglishinfluence?A. CodelawB. CommonlawC. ReligiouslawD. CivillawE. Universallaw答案：B37.Whichofthefollowinglawsisprimarilyfo

32、undintheUnitedStates,England,Canada,andothercountriesonceunderEnglishinfluence?A. CodelawB. CommonlawC. ReligiouslawD. CivillawE. Universallaw答案：B38 .Codelawisbasedupon.A. theinterpretationthroughthepastdecisionsofhighercourtsB. theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC. anal

33、l-inclusivesystemofwrittenrulesoflawD. theinterpretationoftheKoranE. thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfluence答案：C39 .Codelawisbasedupon.A. theinterpretationthroughthepastdecisionsofhighercourtsB. theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC. anall-inclusi

34、vesystemofwrittenrulesoflawD. theinterpretationoftheKoranE. thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfluence答案：C40.Undercommonlaw,theownershipofintellectualpropertyisestablishedby.A. titledeedsB. useC. traditionD. patentE. registration答案:B41.Undercommonlaw,theownershipofintellectualp

35、ropertyisestablishedby.A. titledeedsB. useC. traditionD. patentE. registration答案：B42.Whichofthefollowingistrueofcode-lawsystems?A. Theyrepresentalegalsystemthatisnotall-inclusive.B. Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C. Theyoriginatefromtradition,pastpractic

36、es,andlegalprecedentssetbythecourtsthroughinterpretationsofstatutes,legallegislation,andpastrulings.D. Theysometimesfailtoconsideragreementstobeenforceableunlessproperlynotarizedorregistered.E. Theyfailtoconsiderunforeseeablehumanactssuchasriotsasactsofnature.答案:D43 .Whichofthefollowingistrueofcode-

37、lawsystems?A. Theyrepresentalegalsystemthatisnotall-inclusive.B. Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C. Theyoriginatefromtradition,pastpractices,andlegalprecedentssetbythecourtsthroughinterpretationsofstatutes,legallegislation,andpastrulings.D. Theysometimesf

38、ailtoconsideragreementstobeenforceableunlessproperlynotarizedorregistered.E. Theyfailtoconsiderunforeseeablehumanactssuchasriotsasactsofnature.答案：D44 .TheWorldCourtcanadjudicatedisputesbetween:A.governments.B. acompanyandagovernment.C. twocompanies.D. acitizenandagovernment.E. tradeassociationsofvar

39、iouscountries.答案：A45.TheWorldCourtcanadjudicatedisputesbetween:A.governments.B. acompanyandagovernment.C. twocompanies.D. acitizenandagovernment.E. tradeassociationsofvariouscountries.答案：A46.Insettlinginternationalcommercialtransactiondisputes,whichofthefollowingmethodsaccountsforthemajorityofsettle

40、ments?A. CriminalsuitsB. ConciliationC. ArbitrationD. 1.itigationE. Coercion答案：B47.Insettlinginternationalcommercialtransactiondisputes,whichofthefollowingmethodsaccountsforthemajorityofsettlements?A. CriminalsuitsB. ConciliationC. ArbitrationD. 1.itigationE. Coercion答案：B48.Whichofthefollowingreason

41、sbestdescribeswhymuchofthedataprovidedbyforeigngovernmentsissuspectedwithrespecttoreliability?A. Thedatainforeigncountriesareusuallywritteninaforeignlanguageandtherearetranslationdifficultiesthatareofteninsurmountable.B. Thesizeofthesampleandthetechniqueusedforsamplingmaybefaulty.C. Officialstatisti

42、csaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.D. Thedatainforeigncountriesisusuallynotsafeguarded.E. Thedatatendtobeincomplete,andoutdated.答案：C49.Whichofthefollowingreasonsbestdescribeswhymuchofthedataprovidedbyforeigngovernmentsissuspectedwithrespecttoreliability?A.

43、Thedatainforeigncountriesareusuallywritteninaforeignlanguageandtherearetranslationdifficultiesthatareofteninsurmountable.B. Thesizeofthesampleandthetechniqueusedforsamplingmaybefaulty.C. Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.D. Thedatainforeign

44、countriesisusuallynotsafeguarded.E. Thedatatendtobeincomplete,andoutdated.答案：C50.Whichofthefollowingisaproblemassociatedwiththeuseofsecondarydata?A. Definingtheresearchproblem.B. Communicatetheresults.C. Reliabilityofdata.D. Storageofdata.E. Relevanceofdata.答案：C51.Whichofthefollowingquestionsshouldb

45、easkedbyamarketingresearcherwhentryingtoestablishthereliabilityofsecondarydatasourcesintheinternationalarena?A. Howmuchdoesthedatacost?B. Whatlanguageisusedinthehostcountry?C. Doesthehostcountry,sgovernmentencouragemarketingresearch?D. Whocollectedthedata?E. WasthedataavailableontheInternet?答案：D52.A

46、winecompanyhadtomarketitsproductswithadifferentnameinaforeignmarketasitwasmandatorytotranslatethenameinthelocallanguage.Thefactorthatisinfluencingproductadaptationintheabovescenariois.A. legalrequirementsB. climaticrequirementsC. technologicalrequirementsD. culturalrequirementsE. economicrequirement

47、s答案：A53.Nuan,atelevisionmanufacturerinKorea,hadtomodifyitstelevisionsbeforeintroducingittotheZimbabweanmarkets,asthecountrydidnothavetheskillstorepairtheproductincaseofamalfunction.Thelocalsalesforcetoo,didnothavetheSufticientknowledgeregardingtheinstallationoftheproduct.Thefactorthatisinfluencingproductadaptationintheabovescenariois.A. legalrequirementsB. climaticrequirementsC. politicalrequirementsD. culturalrequirementsE. technologicalrequirements答案：E