2023年社交媒体十大户外品牌.docx

TopOutdoorBrandsonSocialWestudiedtopoutdoorbrandsfromacrossthecountrytocreatetheultimateguidetosuccessfuloutdoorgearandapparelmarketingstrategiesonInstagram,Facebook,Twitter,andTikTok.Readonforthefullrankingsandeverythingthatmadetopoutdoorbrandstickforthe#inspoyouneedtojumpstartyourbrand,ssocialthisyear.Readthefullreportonline»TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOERivaIIQAQUIDCOMPANYWhatDidWeAnalyze?DATASETINC1.UDES120HAND1.ESIN2023BETWEENTHEMONTHSOFAPR上JUNCOMPRISING52K65MPOSTSENGAGEMENTSATop10OutdoorBrandsonSocialMediain2023TheTop10Announcingthebravestandgnarliestoutdoorbrandsonsocialthisyear.Fromdynamicnewproductstojaw-droppingsceneryandbeyond,we,lldigintothetoptrendseveryoutdoorbrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter.#4bu11omnowt×>fdoSnowboarngASMRU*wowbMMkngIft)UrtOnSn9*t>o*d*vwMtoUr*nor/3orgmaisound-BurtcnSnowboiRte#1；BurtonSnowboards回#2C#4f#22J#2SnowboardandwinterapparelbrandBurtonknockeditoutofthealpineparkthisyearwithtoptenfinishesonthreeoffourchannelstoclinchtheoverallgold.BurtonreallysetitselfapartonInstagramandTwitterthankstoeye-catchingvideosoftheirproductsinaction.Fansandfollowersateupgorgeousshort-formvideosthathelpedbringthemtothemountainsyear-round.ThesevideosalsohelpedBurtonstandoutonTikTok,thoughthebrandwasn,tafraidtomixituponthatchannelwithmoreplayfulcontent.#2OAtomic回#4i0#11f#1AtomicgrabbedtheoverallsilverthisyearthankstostrongfinishesonInstagramandFacebookandsomeserioushelpfromtheirseriouslyengagedfanbase.Theskiandwintergearbrandmighthavesmallerfollowercountsthantheircompetitors,butthosefansshowedupinthecommentsfortheirfavoriteoutdoorbrand.High-profilepartnershipswithtopskiershelpedAtomiccatchengagementonsocial,andmanyoftheirtoppostsacrosstheboardfeaturedMikaelaShiffrinshreddingontheslopesalongsideotherAtomicathletes.atomcsidWHlS9ertheeefiMeSomeGItWeMeyngHpowMulotiIH.Seemore/3CrtgmloundeomAiRivaIIQAQUIDCOMPANY4RhFilsonFI1.SON回#15Cr#12fHMdedhomeFilsonclinchedtheoverallbronzedespitenotsittinginthetop10foranysinglechannel,remindingusthatsometimes,slowandsteadywinstherace.Inthiscase,thatmeansexcellentperformanceacrossallchannelshelpedthisoutdoorapparelbrandconnectwithitsengagedaudiencebetterthanstandingoutonjustoneapp.Amixoficonic,timelessphotographyandbehind-the-scenescontentresonatedbestwithFilsonfans.Inarareturnforoutdoorbrands,Filsonfocusedmoreonthemajestyofnaturethanonsellingtheirproducts.TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOBER(MeeKalmQV131,2023RivaIIQAQUIDCOMPANYCSimmsFishingProducts回#10#19f#7J#66SimmsFishingProductsfoundgreatsuccessonsocialwiththeperfectmixofinspirationandhumor.ThefishinggearbrandwasespeciallystrongonInstagramandFacebook,butearnedaTikTokrankingthat,snothingtosneezeateither.SimmswasallabouttheUGCtoremindfansandfollowerswhatlifeontheriverreallyfeelslike.Fromhilariousvideosaboutjustmissingtheperfectcatchtoheartfeltfather/sonmomentscastingrods,Simmsfans(andsocialmediamanagers)didn,thavetoleavetheirhousestogetadoseofthefishinglifestyle.YETIYETI回#13DespitetotallyignoringTwitter,YETIcametoplaythisyearwithimpressiveengagementratesandtotalsonInstagram,TikTok,andFacebook.Havinglargefollowingshelpedthecoolerbrandrackuptheengagementsonthosechannels.YETIespeciallystoodoutonFacebookbyearningthehighesttotalengagementofanyoutdoorbrandwestudiedthisyear.NewproductreleaseswereespeciallyexcitingforYETIfansonFacebook,withallofthebrand,smostengagingpostsbyratehavingsomethingtodowithasnazzynewcolorwayorcollection.TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,RivaIIQ四AQUIDCOMPANY.#6OPatagonia回#23C#5f#29J#10Patagoniauseditsenormousfollowercountsforgoodthisyeartofightformanyoftheconservationcausesthatarenearanddeartotheheartsofnatureloverseverywhere.Theapparelbrandscoredsixthoverallthankstooodlesofengagedfollowersandaclearcontentstrategythatfocusedoneverythingfromthemountainstothesea.PatagoniastoodespeciallystrongonTikTokandTwitterwithastrongmixofoutdoorcausestosupportandsimple,impactfulcontentthatfocusedonwhatmatters:gettingoutside.SpecializedBicycles回#5C#9f#53J#34RivaIIQAQUIDCOMPANYTOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOBER31,2023SpecializedBicyclesstoodoutonsocialthisyearthankstobespoke(seewhatwedidthere?)contentforeachchannelratherthanrelyingtoomuchonrecyclingandrepackaging.ThiscustomizedcontentstrategyhelpedSpecializedfinishstrongoveralljespeciallyonInstagramandTikTok.Behind-the-scenesandhumorousvideosreallyhelpedSpecializedrakeintheengagementthisyear.Thebikebrandwasallaboutstatusupdatesand1:1conversationsonTwitter,andstucktoglamourshotsoftheirgorgeousbikesonFacebook.#8I义Hydro回#26C#3WaterbottlebrandHydroFlaskdidsomethingalmostnootheroutdoorbranddidthisyear:earneditshighestrankingonTikTok.Thisvideointensivechannelcanbetrickyforbrandswithoutin-houseteamsdedicatedtocreatingvideocontent,butHydroFlaskmanageditwithamixofproductdeep-divesandsass.HydroFlaskalsosawsuccessonotherchannelswithpostsdesignedtohypefansupwithnewproductreleasesandrecipeideasformakingthemostoftheirexistinginsulatedwaterbottlecollection.Sure,youdon,tneedmorethanoneinsulatedwaterbottle.unlessitcomesoutinanewcolor.：f#30Flask#151O00AMFeb27.2023NX#9ArcteryxArcfteryx回#18C#2fM1三ftArrUfylTradeinyourusedgwIaf30%bc*1.3ptheQoediFMr*o*fmQM>tWf.oomAfWApparelbrandArc,teryxhadjustonetop10channelfinishthisyearonTikTok,butaboveaverageshowingsontheotherchannelswestudiedhelpedcatapultthebrandinto9thplaceoverall.Arc,teryxreliedonstunningphotographyandcompellingstorytellingaboutwhatsetstheirgearapartfromotheroutdoorbrandstoearnimpressiveengagementratesacrossmultiplechannels.Thebrandwasn,tafraidofalittlehumor,especiallyonTikTok,whichpaidoffwithmillionsofviewsandtonsofengagements.Shotsofthebrand,scolorfulproductlinealsohelpedcutthroughthenoiseonsocial.>Uhmo<r<MPMbl2O23RivaIIQ蝌AQUIDCOMPANY,#I(Oakley回#6O#221.ookingcoolisaprerequisiteforpeopleandproductsappearinginOakley,ssocialmediafeedthisyear,whichhelpedthebrandearn10thplaceoverallwithespeciallystrongfinishesonInstagramandTwitter.Theeyewearandapparelbrandwasallabouttimelessshotsoftheireyecatchingproducts,especiallyonFacebook.Videohelpedthebrandcutthroughthenoise,especiallywhenitshowedoffOakleyproductsontopathleteslikemotocrosslegendMaximeRenauxandVikingswidereceiverJustinJefferson.f#67：J#111,2023RivaIIQAQUIDCOMPANYFullRankingsofTopOutdoorBrandsonSocialMediai回dfcfJ：1回fJBurtonSnowboards*1jI24222ChacoFootwear#11i24103752Atomic*2I411178Salomon#12：i31143814Filson»315121512JonesSnowboards#137392478SimmsFishingProducts*4II1I19766SantaCruzBicycles*14jI8I276824YErl*51315559TrekBicycle*15I374179Patagonia*6II2352910Rapha#167I323067SpecializedBicycles*7595334PivotCycles*171074831HydroFlask#8I；26I330155.11Tactical#18I:4630193Arc,teryx#91824142YetiCyclesI*19；:1162678Oakley#106226711ShimanoFishingNorthAmerica#20ii425021回dfJPetzl#21I974378Brooks#22!I3441396Jetboil#23372128781.ibTech*24三I16374878REI#244774060HOKA#26；2763255Altra#2727lI602526MountainEquipmenti#28;lI40443218Rab#29132671321Mammut#30；192010237；回CrfJWildCountry#31i14741478Coleman#32!i22385975Dakine#33；20179478Quiksilver#34：33I88278HyperliteMountainGear*3521514778Zpacks#36：I:4365188Rossignol#376115178Columbia#3868,13574GraniteGear#39:433556411.oweAlpine#40i27744323回dfJCotopaxi#41I45316832Suunto#42!I:30743439UnderArmour#4254247217ORTOVOX#44;I25496578K2Snow#4539287078Skratch1.abs#461I67224535GNUSnowboards#4740lI326378Billabong#48;I35611578GiantBicycles#49=36742062Fjallraven#49ii3874878；回fJOsprey#51i66166154GossamerGear#52：i63187538Exped#53；90351013BlackDiamondEquipment1.td#54：I12I747678Teva*5572295428Nalgene#56：Ii51I744325MysteryRanch#5749742178SnowPeak#57:62,742322HestraGloves#59：74255578MountainSafetyResearch(MSR)#60ii:49746029回CrfJTheNorthFace#61I522611457KOhI1#62!I64614153NRS(NorthwestRiverSupplies)#63；53744650KuatRacks#63I705527771.1.Bean#6557743361IbisCycles#66：II79741119Edelrid#6748744978Merrell#681；55I429069Vaude#69i77456230DarnToughI#69i81741227回ClbfJTheOrvisCompany*717374476SmithOptics#7271329855HellyHansen#7385741647NEMOEquipment#7460745878CameIBak#75103473456Danner#768774517Helinox#7758747678BigAgnes#7891406678YakimaProducts#7975568764TOPODesigns#79785871782023RivaIIQAQUIDCOMPANYj回6fJOboz#81f99C743636Vibram#82>82I4311540Primus#83j76746478GregoryPacks#8483I7472431.eki#85?5674115781.aSportiva#86；59I7411371StrafeOuterwear#87三69749078BikeSHIMANO#88；95I747916Kelty#88：104527848Deuter#9097747420；回d,fJThule#91i657411578Giro#92!84747978Julbo#93；894811567prAna#94100538970KeenFootwear#95i94599663Kathmandu#96：110*459551ClifBar#97108539933Timbuk2#9886,7211045UCO#99；93738478SHIMANO#100i95747978RivaIIQAQUIDCOMPANY回dfJGSIOutdoors#101I92748878Scarpa*102!I:807411578OutdoorResearch*103106579078Katadyn*104三I：887410778Salewa*105117745078GoalZero#106；113698346MountainHardwear*107987410358SierraDesignsi*107；I102748578Vasque#109=112708673Mountainsmith#110；i1017410178；回dfJMarmot#111i1077110072GORE-TEX#112：i1097410844PEAR1.iZUMi*11311174105491.owa*114：105I7410878MiiR#115；11564106781.arabar#116：I；114>7410465Mizu*117116749778Bio1.ite*118119,749378ThermaCE1.1.#119；1186611174PowerBar#120ii1206811278